DPAA, the Digital and Out-of-Home Advertising Association, is an organization focused on the evolution of the out-of-home advertising community. They are driving the transformation of out-of-home media to digital and are committed to its growth. DPAA membership offers its members a range of innovative solutions, a huge database of research, best practices, and case studies, and insights on hardware and software solutions. This industry association is a vital link between the advertising ecosystem and the out-of-home media community.
DPAA, the global trade marketing association, was founded in 1989 to help advertisers better understand and utilize the power of out-of-home media. Its members strive to drive the digitization of out-of-home media. One company that’s making out-of-home advertising more interactive is Blingby, which scans embedded and QR codes on digital screens. Through this technology, consumers can discover products and take action with just a few taps of their fingertips. Blingby is a member of the Global Trade Marketing Association, which makes its members eligible to earn additional impressions with every interaction.
PMA also has a strong influence in the food safety industry. PMA members are responsible for many of the safety and quality standards that make fresh produce safer to eat. Despite its importance, PMA membership is often overlooked. As a result, many produce industry leaders are unaware of its existence. To keep up with this trend, PMA members are encouraged to share information about their business, and a strong association could help promote the health and safety of their products.
